Effective date: July 25, 2026

1. Information we collect

• Account and business information, including names, company details, business addresses, email addresses, job titles, credentials, and authorized-user information.
• Verification and tax information, including resale or exemption certificates, business identifiers, and related approval records.
• Order and transaction information, including products, prices, purchase orders, billing and shipping details, payment status, returns, warranty claims, and communications.
• Payment information processed by payment providers. Primeguard generally receives transaction confirmations and limited payment details rather than complete card numbers.
• Device and usage information, including IP address, browser, device, pages viewed, referring pages, timestamps, cookies, and security logs.
• Information submitted through contact, product-request, quote, support, account, or marketing forms.

2. How we use information

• Review, approve, maintain, secure, suspend, or close business accounts.
• Process orders, payments, purchase orders, shipping, returns, credits, warranty claims, and customer service.
• Validate resale, tax-exemption, carrier-account, fraud, export, and credit information.
• Operate, secure, troubleshoot, analyze, and improve the Website and catalog.
• Respond to communications and product requests.
• Send transactional messages and, where permitted, limited marketing communications.
• Comply with legal duties, enforce agreements, and protect Primeguard, customers, carriers, suppliers, and others.

3. How we disclose information

Primeguard may disclose information to hosting and technology providers; payment processors; fraud and identity-verification services; carriers, warehouses, manufacturers, distributors, and dropship suppliers; accounting, tax, legal, insurance, and professional advisers; analytics and communications providers; government or law-enforcement authorities when legally required; and parties involved in a merger, financing, reorganization, or sale of business assets. We may also disclose information at the customer’s direction or with consent.

Primeguard does not sell personal information for money. If later advertising or analytics practices constitute “sale,” “sharing,” or targeted advertising under applicable law, this Policy and available opt-out controls will be updated before those practices begin.

4. Cookies and analytics

The Website may use essential, functional, analytics, and marketing technologies as described in the Cookie Policy. Available controls depend on the tools actually enabled. Browser controls may affect Website functionality.

5. Data retention

Primeguard retains information for as long as reasonably necessary for account administration, order fulfillment, tax and accounting records, warranty and dispute management, security, legal compliance, and enforcement. Retention periods vary by record type and applicable requirements.

6. Security

Primeguard uses reasonable administrative, technical, and organizational safeguards appropriate to the information handled. No website, transmission, or storage system can be guaranteed completely secure. Customers are responsible for protecting passwords and promptly reporting suspected compromise.

7. Privacy choices and requests

Depending on applicable law, an individual may have rights to request access, correction, deletion, portability, or information about certain uses or disclosures, and to appeal a denied request. These rights may be limited where information concerns a business contact, transaction, legal obligation, security need, or another permitted exception. Email requests to info@primeguardfiltration.com with enough information to verify identity and locate the relevant records. Authorized-agent requests may require proof of authority.

8. Marketing communications

Marketing emails may be discontinued through the unsubscribe link or by contacting Primeguard. Customers may still receive account, security, order, payment, shipping, tax, warranty, or other transactional messages.

9. Children

The Website is a business purchasing portal and is not directed to children under 13. Primeguard does not knowingly collect personal information from children under 13 through the Website.

10. International users

The Website is operated from the United States. Information submitted from outside the United States may be processed and stored in the United States and other locations used by service providers, subject to applicable law.

11. Third-party links and services

Third-party websites, payment services, carriers, and embedded tools maintain their own privacy practices. Primeguard is not responsible for third-party privacy practices and encourages users to review their notices.

12. Updates and contact

Primeguard may update this Policy by posting a revised version and effective date. Privacy questions or requests may be sent to info@primeguardfiltration.com or mailed to Primeguard Filtration L.L.C., 710 Central Street, Kansas City, MO 64105.